The talk at Foster City Library on Saturday went well. There were a couple of questions from the audience that I didn’t have detailed answers for, so I figured I’d look them up, and provide them here.
How do you set up a “Text to Give” number?
Fund raising responses for natural disasters like Red Cross’s campaign for the Haiti earthquake were very effective. Text “GIVE” to this number to make a $10 contribution for the cause. Millions of dollars were raised. How can our non-profit get in on that?
A: The pros are that these programs can be set up quickly, are convenient for donors, and you don’t have to be a major non-profit in order to set this up. There are several web articles on how to do it. See for example:
- Movements.org description of Obopay
- MobileActive.org more comprehensive description (from Feb 2010)
- SmallChange.net comparison of several providers
How do you set up an Amazon associate link?
A non-profit can get a percentage of their supporters’ Amazon purchases if the buyers navigate to Amazon through their organization’s associate link. The percentage is rather generous (4% and rising as you sell more items). Plus, it’s not that hard. I set one up for myself in about 15 minutes, and then surfers that access Amazon through my tagged links will yield a commission (some disclaimers apply–you can’t get commissions on things you buy for yourself, or things that will be re-sold, and the like.)
Amazon does have a decent set of tools and reporting features for the program.
Start to sign up for Amazon’s Associate program.